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Iconic sun care brand finds a new home.
May 13, 2019
By: Christine Esposito
Editor-in-Chief
Beiersdorf has entered into a definitive agreement to acquire Coppertone from Bayer for $550 million. Founded in 1944, Coppertone was the first sun care brand launched in the US market. Headquartered in Whippany, NJ, Coppertone generated sales of $213 million dollars in 2018. The brand's range of products is sold in the US, Canada and China. Through the acquisition of Coppertone, Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North Americ...
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